The one and only path to high conversion rates with your pay per click (PPC) landing pages is through optimization. If you want to boost your profits, then read this discussion on PPC landing page optimization.
When you invest money into a PPC campaign, you expect to get some kind of returns, right? This is exactly why you shouldn’t let go of any opportunity to convert your prospect once they land on your page. If you give your site, or landing page, visitors a lot of decisions to make, then that will hurt you. To maximize your opportunities, you will need to spread your hooks out a little bit. You will find that people are not all the same, and what makes someone click an in-line link may not work with someone else. The best approach to your overall landing page design is to base it on what you think will work for the market, in general. Making your process super simple to follow will yield the most favorable results. Bear in mind that the fastest and quickest path is usually best for an audience. It will rarely work out well to make things like a maze just because you may think it is clever.
A clean landing page that has the air of seriousness will give you an edge. Do avoid trying to be funny or cute with images and graphics. The end result will be that people will leave with a negative impression. You can make use of graphics, but only use high quality images. You can find excellent photos at one of the better photo stock sites. Apart from that, when you have too many images on your landing page, it will make it load slower, which is another issue that may crop up.
If you are doing Adwords, then you will have to be concerned about page browser load time. Avoid using images that take long to load, a ten second and under load may be all right. Do all you can so your page is fully loaded into the browser in under the five second mark. If your page has heavy images, large flash files or clunky animated graphics, then you will have to cut down on them since they bring down the loading time of a page. Also, nowadays, it’s better to avoid anything that makes your page heavy as it makes it less appealing to your visitors as well.
The beginning of any PPC ad campaign will have its own unique ROI. Your landing page will have a huge effect on your results and returns. But now you know how important it is to optimize, and you must do it if you want to survive in PPC.
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